Virgin Mobile - Robin Da Hood
We wanted to capitilise on people’s current unhappiness and frustration with their Telco’s by providing them with something they feel they have been missing in the past- A Fair Go.
Our campaign around Virgin’s range of product offerings that delivered a fair go they’re Pic and Mix plans, Free Voicemail, No contracts and Rollover.
However we still needed someone to deliver these offerings to the people, someone renowned for giving people a fair go, the man we choose was was- Robin Da Hood.
Robin started his campaign of freedom in the most logical of places-Sherwood Forest- Queensland, Australia.