Multidiciplinary ECD/Creative
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The Ripple Effect


 

The Ripple Effect

To launch the new Chase iNK card with a 80,000 point sign up bonus, we created The Ripple Doughnut, a product made entirely out of 80,000 Chase points. We partnered with New York based Doughnut Plant to make this sweet delight, we launched it before Thanksgiving, pretty soon after it was one of NYC's biggest food crazes.