Multidiciplinary ECD/Creative

Black Water Springs


Water Aid - Black Water Springs

In order to raise awareness about the dangers of the drinking water in third world countries and receive donations for Water Aid we developed a fake product called Black Water Springs.

The ingredients of Black Water Springs were the same as the water people in 3rd World and developing nations are forced to drink.

We then marketed this product in same way as any other bottled water company would i.e Free samples, posters, point of sale materials they even appeared in fridges next to other bottled waters.